Welcome to The Business Alchemist, where creativity meets clarity and ideas turn into gold. ✨
I’m Elle, your Business Alchemist — a visionary coach, creative strategist, and product formulator dedicated to helping entrepreneurs bring their ideas to life. I don’t just coach; I collaborate, brainstorm, and help you craft the blueprint that transforms your vision into something tangible, profitable, and unforgettable.
With years of experience building and scaling successful brands — from beauty to wellness and beyond — I understand the balance between strategy and soul. My approach blends business insight with intuition, guiding you to build something that feels authentic, aligned, and built to last.
Whether you’re creating your first product line, rebranding your business, or seeking clarity on your next big move, I’m here to help you make your mark — one inspired decision at a time.
Let’s turn your ideas into impact.
My Background
Creations Made & Loading....
Projects & Future Growth
Every brand tells a story — and I’ve had the honor of helping many come to life from concept to completion. ✨
Curls & Potions — My flagship success and proof that passion, purpose, and persistence can create magic. What started as a kitchen-born idea has grown into a nationally recognized natural haircare brand rooted in science, culture, and healing. From product formulation to full-scale branding and digital strategy, Curls & Potions embodies what it means to blend heart with hustle.
Freelance Web Design & Digital Branding — I’ve helped countless entrepreneurs and small businesses develop websites that convert, designs that tell their story, and branding that reflects who they are at their core. From eCommerce stores to service-based sites, every project is built with strategy and soul.
Manufacturing & Product Development — Behind the scenes, I’ve partnered with and produced products for several beauty and wellness brands — crafting custom formulations, sourcing natural ingredients, and helping founders bring their visions to the shelf.
Social Media Management & Strategy — I create digital experiences that connect. From organic content calendars to paid ad campaigns, I help brands find their voice, grow their audience, and turn followers into loyal customers.
New Brands in Progress — The alchemy continues. I’m currently building three new brands focused on wellness, men’s grooming, and self-discovery — each one an extension of creativity, healing, and purpose.
Every project I touch is rooted in authenticity, innovation, and transformation — because I don’t just build businesses, I help people build legacies. 💫
